Contrary to popular belief, email marketing is far from a dead art form. In fact, recent statistics show that there are approximately 4.3 billion email users worldwide, making it one of the most popular forms of marketing. With that in mind, many marketers are left scratching their heads, wondering how to get more opt-ins for their email list and how to keep their subscribers engaged.
Your email list is a valuable asset. It’s the perfect way to reach out to a large group of people and share your ideas, advice, and products. Although, how do you get people to sign up for your list in the first place? That’s where smart list-building strategies come in.
With the right list-building strategy, you can create a list of people interested in what you have to offer. You can then use that list to send out emails to your subscribers to follow up with them, get to know them better, and build a valuable, long-term relationship with them.
Key Takeaways
- Email marketing is still one of the top preferred digital marketing methods today.
- The current average ROI for email marketing is roughly $36 for every $1 spent.
- Average email opt-in rates range between 3-5%.
- Single and double opt-ins are excellent ways to ensure you’re responding to only those interested in learning more.
What is an Email Opt-In?
There are dozens of different ways you can approach your email marketing campaigns. However, the one thing you need to do is to ensure that you are only sending emails to people interested in what you have to offer.
The best way to do this is via an email opt-in. These are forms that allow people to sign up for your list. These forms are on your website, your landing pages, and even within your standard email communications.
These forms are used to collect relevant information from your audience, such as:
- Name
- Email address
- Occupation
- Role
- Location, etc.
The ultimate goal of these opt-ins is to help ensure that you’re only sending emails to the right people and avoiding the spam filter. Research has shown that thanks to email marketing rules and best practices, such as email opt-ins, the average email spam volume has decreased significantly over the years – dropping from a high of 71.1% in April 2014 to a low of 43.7% in November of 2021.
Source: Statista
With the decrease in spam volume, more consumers can open their emails without fear of being scammed or having their personal information stolen. It also means that your lead quality is improved because only those interested in what you have to offer will sign up.
Different Types of Email Opt-ins
The key to growing your email list is to give your subscribers what they want. The fastest way to do that is with an opt-in form. When it comes to email opt-ins, there are two primary approaches: single opt-ins and double opt-ins.
Single Opt-In
An opt-in form is an easy way to collect information from your audience to build your list. A single opt-in is the most basic form. It’s an easy way to collect someone’s name and email address to send them your emails. From there, the user will verify that they want to receive your emails.
Double Opt-In
The double opt-in is a variation on the single opt-in. It’s used to improve the accuracy of your email list. With a double opt-in, you ask your audience to verify their information a second time. This helps you build a list of people who are truly interested in what you have to offer.
5 Methods to Get More Opt-Ins and Boost Your Email Marketing Efforts
Email marketers are always looking for new ways to boost their click-through rate, and the best way to do that is to offer quality content that your audience is interested in. If you’re looking for new ways to get more people to subscribe to your email list, here are five ways to get more opt-ins and boost your email marketing efforts:
1. Exit-Intent Popups
When people hear the term “popup,” they think of annoying ads that pop up on their computer screen. However, studies show that popups can be a great way to get more opt-ins.
While immediate popups have an average conversion rate of about 1.9%, exit-intent popups have a conversion rate of about 8%. Exit-intent popups are more effective because they are triggered when the user is about to leave your website and act as a final nudge to get them to subscribe.
Source: ActiveCampaign
These popups are effective because they aren’t nearly as intrusive as the immediate popup and allow your audience to get the information they need without feeling pressured to act right away. Instead, they can review the page they are on and then decide whether they want to subscribe or not.
2. Use Forms to Collect Only the Most Relevant Information
One of the biggest mistakes that marketers make regarding email opt-ins is asking for too much information. The more information you ask for, the less likely it is that people will want to provide it.
The best opt-in forms are the ones that only ask for the most relevant information, such as the person’s name, email address, and title. This will help you avoid the spam filter and build a more targeted list, which will help you improve your conversion rate.
3. Include Testimonials Prominently on Landing Pages
Testimonials are one of the best ways to get more opt-ins. They are one of the most powerful ways to build trust with your audience. Showing your audience that other people have been satisfied with your services will increase their confidence in your brand.
4. Consider Using Video CTAs on Landing Pages
Adding video CTAs to your landing pages is a great way to get more opt-ins. Video CTA’s are a great way to explain why your audience should subscribe to your email list. It’s also an excellent way to show them what they will receive when they subscribe. This will help them see why they should subscribe, increasing your opt-in rate.
5. Use Real-Time Email Verification
One of the newest trends in email marketing is the use of real-time email verification to get more opt-ins. Real-time email verification is a great way to get more genuine opt-ins by asking your audience to verify their email address in real-time.
For example, when someone submits their email address, you can send them an email to verify their address. This will help ensure that your list is accurate, which will help you to understand your audience better and improve your email marketing strategy.
Get More Opt-Ins with Help From MXTR
As you can see, there are many ways to get more opt-ins for your email marketing. By testing and optimizing your workflow, you can find the best ways to get more people to subscribe to your email list. This will help you increase your email marketing ROI and grow your list, which will help you improve your revenue – and the team at MXTR can help!
Ready to see what MXTR can do to improve your email marketing strategy? Schedule your free demo today!
Featured Image: istockphoto
