Return on Sales (ROS) is one of our favorite metrics for measuring efficiency across companies that operate out of multiple locations. Businesses with multiple
Did you know the digital marketing and advertising market in the U.S. is currently estimated to be a whopping $460 billion? Companies around the country
Automatic lead qualification saves your company time and resources by moving leads seamlessly through the sales cycle and distributing them when appropriate to your marketing
Direct mail automation enables your organization to streamline its direct mail marketing campaigns. That way, you can reach your target audience at the scale you
Consumers use multiple channels to learn about and connect with brands. You must use more than one channel to market your products or services to
Did you know the predicted social media ad spend in the U.S. alone is just under $63 billion this year? It’s safe to say that
You just generated dozens of new leads. Now what? Lead distribution software takes care of that answer by automatically routing your leads to the most
When you use a multichannel marketing strategy, you also complicate how to calculate each channel’s value. For example, just because someone purchased a product from
Designer brands make millions of dollars despite charging higher than average prices for their products. However, they aren’t successful because they market their products to
Customizing your marketing is becoming increasingly difficult as consumers use multiple devices, yet cookies slowly fade out. How can you track your website traffic and
