Customer data is the driving force behind every successful marketing campaign. However, many businesses have varying marketing channels, causing customer data to be scattered or
Part of being successful in business is knowing how your target customer interacts with your brand, knowing what inspires them to take action, and guiding
A McKinsey survey found that companies that utilize customer analytics extensively see a 115% higher ROI and 93% higher profits than their peers. This is
Let’s admit it – online data privacy is becoming a major issue in our lives. In recent years, several large, multinational corporations have been feeling
2 out of 5 businesses failed to meet their revenue goals in 2020. Revenue comes from sales and failure to hit revenue goals is a
Closing leads is a marathon run together by Marketing and Sales. Your leads complete 57% of their buyer’s journey before they even reach your sales
Technology has become a crucial part of our lifestyle. Every aspect of human life is becoming increasingly connected and controlled by devices, software, and apps.
