Lead management is already a complex process – made more difficult when working with several locations in a franchise. That’s why establishing a robust lead
Lead generation and nurturing are two of the most critical topics dominating the business world. However, while many companies brainstorm creative ways to attract new
Lead distribution is an essential bridge from collecting quality leads to converting leads into customers. Without a good lead distribution strategy in place, you will
Performance-based lead routing rewards your top-performing sales representatives while motivating lower producers to improve. A customized plan is crucial for maintaining a balance among your
Account-based marketing (ABM) is the top marketing and sales trend of 2021. What makes this strategy so popular? One report showed 89% of businesses using ABM saw
How much time does your marketing team spend pursuing weak leads? Do they have a solid lead qualification process down? Since 4% of website visitors aren’t ready
When it comes to sales, most businesses get very focused on the bottom of the funnel: the conversion phase. Many sales professionals will argue that
A key element of business success is marketing performance. But how do you determine whether a campaign is successful? More often than not, it is
5 minutes. That’s all you have to respond to a fresh inbound lead – whether by call, email, or other means. Wait five more minutes,
