Account-based marketing (ABM) is the top marketing and sales trend of 2021. What makes this strategy so popular? One report showed 89% of businesses using ABM saw
You might feel confident in the amount of revenue your company earns. However, do you know how much revenue is potentially lost from wasted leads?
How much time does your marketing team spend pursuing weak leads? Do they have a solid lead qualification process down? Since 4% of website visitors aren’t ready
Lead nurturing is an important aspect of any marketing strategy, but when it comes to inbound vs. outbound leads, where should you invest your time
Revenue. The mother of all sales metrics. The C-suite – and consequently, the whole sales team – is often so focused on revenue that the
When it comes to sales, most businesses get very focused on the bottom of the funnel: the conversion phase. Many sales professionals will argue that
A key element of business success is marketing performance. But how do you determine whether a campaign is successful? More often than not, it is
The corporate world has long separated the tasks of marketing and sales into two separate departments. While marketing professionals focus on bringing in leads, the
5 minutes. That’s all you have to respond to a fresh inbound lead – whether by call, email, or other means. Wait five more minutes,
