The Complete Guide to Customer Data Analytics
A McKinsey survey found that companies that utilize customer analytics extensively see a 115% higher ROI and 93% higher profits than their peers. This is
January 3, 2022
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MXTR Latest Blog Posts
5 Reasons You Should Gather and Use First-Party Data
Let’s admit it – online data privacy is becoming a major issue in our lives. In recent years, several large, multinational corporations have been feeling
December 20, 2021
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How to Use Sales Intelligence Data to Beat the Competition
2 out of 5 businesses failed to meet their revenue goals in 2020. Revenue comes from sales and failure to hit revenue goals is a
December 15, 2021
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5 Things Your Customer Data Platform Reveals Only to You
Your marketing and sales teams are only as strong as the data they have. And put to use. “Know your customer,” they say. Aggregating, organizing,
December 13, 2021
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How to Build the Perfect Sales-Enablement Tool Stack
Ever wondered why your sales reps never seem to convert enough leads despite well-planned and well-executed marketing campaigns? Chances are, your organization lacks proper sales
December 8, 2021
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The Perfect Sales Pitch: Personalized & Data-Driven
Closing leads is a marathon run together by Marketing and Sales. Your leads complete 57% of their buyer’s journey before they even reach your sales
December 6, 2021
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Is Content Marketing the Building Block of Sales?
When building a sales strategy, it makes sense to focus the most on lead generation – the more leads that you drive in, the higher
December 1, 2021
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Why Engagement is the Be-All, End-All of Lead Nurturing
It’s very easy for sales and marketing teams to get caught up in the bottom line and assume that it is the proof of their
November 29, 2021
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5 Ways Technographic Data Can Help Improve Sales
Technology has become a crucial part of our lifestyle. Every aspect of human life is becoming increasingly connected and controlled by devices, software, and apps.
November 24, 2021
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4 Lead Nurturing Strategies That Will Serve You Well in 2022
Revenue. The mother of all sales metrics. The C-suite – and consequently, the whole sales team – is often so focused on revenue that the
November 22, 2021
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