When it comes to sales, most businesses get very focused on the bottom of the funnel: the conversion phase. Many sales professionals will argue that
Imagine a scenario where your marketing department is working tirelessly to attract and qualify leads in time for your peak selling season. After a well-executed
Thanks to the digital revolution, businesses can access more customers instantly than they ever could before. However, this ability to connect with the entire world
A key element of business success is marketing performance. But how do you determine whether a campaign is successful? More often than not, it is
The corporate world has long separated the tasks of marketing and sales into two separate departments. While marketing professionals focus on bringing in leads, the
5 minutes. That’s all you have to respond to a fresh inbound lead – whether by call, email, or other means. Wait five more minutes,
Is fusion marketing the future of marketing automation and lead generation? With multiple sales and marketing channels, traditional CRM just doesn’t cut it. You need
It’s more important than ever to communicate with your customers in a personalized way that engages on more than just a basic level in the
Over 90% of businesses have invested in AI. This number continues to grow, with a projected AI market of $267 billion by 2027. The marketing industry
Before you have a loyal client, you have a lead. Leads are people and businesses who become clients with the right amount of nurturing, connection,
