Social media is a powerful tool in the marketing game. From establishing open communication channels to promoting a personalized brand story, there are plenty of advantages
Have you developed a social media strategy for your business? If not, it’s quite possible you’re limiting your business’s potential. There are currently more than
Email remains an effective means of marketing and communication between businesses and consumers. However, it’s becoming harder and harder to send out an email that
Digital Marketing With a Chatbot Chatbots have the ability to interact with consumers in a personalized and effective manner, without initial human intervention. Working 24/7,
Why is Mobile Optimization Important? With Google’s new mobile-first initiative, it’s very important that your website is optimized for mobile users and devices. Otherwise, mobile-friendly
What is SEO? SEO is short for search engine optimization. All search engines—like Google, Bing, Yahoo—have primary search results where web pages and other content
What is SEO? SEO stands for search engine optimization. It’s the practice of increasing the quality and quantity of traffic that comes to your website
What is GDPR? GDPR stands for the General Data Protection Regulation, an updated law that regulates how companies use and store EU citizens’ personal data.
What is Brand Loyalty? Brand loyalty (the next step after brand awareness) is the key to retaining repeat customers and fending off the competition. In fact, you
Investing in Marketing Automation Marketing Automation is a combination of software and strategies that allow companies to automate, streamline, and optimize routine marketing tasks. If
