When marketing over several channels, you face challenges when trying to attribute your final sales results to each contributing channel and touchpoint. However, analyzing your
If your website lacks a lead capture form, generating leads for your business won’t be easy. Without these forms, you’ll have no way of collecting
Modern customers are smart. Most no longer accept the first offer they see. They spend time researching to see which company, brand, or product offers
When investing thousands of dollars into your advertising, you want to ensure that every cent counts. How do you know you’re using the best channels
Insights from customer experience (CX) analytics provide the data you need to run a more consumer-centric customer service department. It gives you the information to
The secret to a successful sales call is building trust with the consumer. However, that’s a long process as 60% of customers will say no four
A positive customer experience is even more important than your products and sales. It’s the foundational part of marketing and sales that encourages customers to
To understand how productive and effective your agents are, you need to track their performance metrics. An agent performance dashboard is an ideal solution. With
Consumers fear missing out, leading them to make purchases with less consideration if they feel that opportunity won’t last. Therefore, marketers will use a limited-time
Digital transformation is how businesses change and adapt to new emerging technology. This adoption transforms how organizations perform their tasks, relate to each other, and
