Data drives modern sales decisions. It gives you valuable insights into your customers, how they think, and what motivates their actions. As a result, you
Over 96% of your website visitors aren’t ready to make a purchase. How can you turn interested leads into returning customers? That’s where lead nurturing comes into
Your buyer persona helps you see a long list of leads and identify the few serious buyers. However, they are more than just a profile
About 91% of businesses with over ten employees have a CRM system. Modern customer management systems have surprising data handling capabilities. You can quickly process thousands
All the knowledge your customers need to make an informed sales decision exists. However, it isn’t always very accessible. That knowledge might be stored in
Lead generation is an important part of your sales strategy. Converting those leads into sales, however, can be tricky. One important marketing tool your team
How well do you understand your customers? What you learn from making a sale only tells you half the story. Some of the most valuable
Using automation in marketing helps you respond faster to potential leads and increase conversions. Instead of manually setting off a series of events, you can
Distributing products through channel sales vs. direct sales is a choice franchises must make at some point. However, emerging trends in e-commerce and new channel
Audience segmentation and targeting help your organization develop the most effective marketing strategies based on variables associated with your customer base. Companies can increase their leads
