The Eternal Quest for Better Quality Leads: Milestone 2022
The last 20 years have seen a revolution in the way businesses find new customers. In the beginning, it was simple things like relying on
April 18, 2022
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MXTR Latest Blog Posts
How to Build a Dynamic Sales Distribution Model
Developing relationships with consumers to close deals isn’t a new idea. Trust and likability have long been valuable tools in a salesperson’s arsenal. However, in
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The Definitive Guide to Technical Sales
If you are in a more complex industry, you have probably heard the term “technical sales.” However, do you understand what it is and how
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Inbound Lead Nurturing: Here’s What to Do with Your Inbound Leads
Most customers aren’t afraid to shop around. While attracting inbound leads remains a top priority for marketers, creating an effective inbound lead nurturing strategy to
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How to Track and Improve the Digital Customer Experience
The digital customer experience is crucial to a business’s success. Consumers have never had more choices as to who they do business with. If your
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How to Ace the Value-Added Reseller Marketing Model
Are you looking to reach a broader audience with your products? The value-added reseller (VAR) marketing model can help increase your customer base. Use VAR
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5 Must-Have Characteristics of Lead Routing Software
Lead generation and nurturing are two of the most critical topics dominating the business world. However, while many companies brainstorm creative ways to attract new
March 28, 2022
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The Quick-and-Easy Guide to Drip Marketing Campaigns
As a business, you want to create loyal customers who keep your brand in mind. One popular way to do that is through drip marketing.
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5 Customer Retention Strategies for Multi-Location Businesses
Many companies are so focused on expanding their overall reach that their primary marketing goal is to attract new customers to their base, sometimes at
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8 Strategies to Maximize Customer Lifetime Value
Customer lifetime value (CLV) is one of the most influential metrics companies use to predict revenue potential and make strategic marketing decisions. Whether you’re operating
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