It happens in every business, every marketplace, it’s the vicious cycle of the “non-converting customer.” They start by giving you their undivided attention and seem to be very interested in your product or service. Then as time starts to pass, their interests and attention start to slowly fade away. In turn, we end up with a list of inactive and seemingly uninterested prospects. So what can we do with them?
One of the best ways to win back these prospects is by generating re-engagement campaigns. Regardless of the market you are in, specific re-engagement campaigns can have a dramatic impact on reviving interest and rebuilding response rates. It’s your chance to rekindle the fire and remind your list of inactive prospects why they were interested in the first place. To read more on re-engagement, check out a great article – here.
Ready to learn more about re-engagement campaigns with mXtr? Give us a call today at 800-268- 2342 and we will be more than happy to help.
